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Benetton Group: Enhancing Customer Experience with AI and Cloud-Based Analytics
技术
- 分析与建模 - 实时分析
- 自动化与控制 - 人机界面 (HMI)
适用行业
- 消费品
- 零售
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 资产跟踪
服务
- 云规划/设计/实施服务
挑战
在 COVID-19 大流行期间,贝纳通集团希望改进在线客户的推荐工具,并获取有关多渠道环境中购物模式和商店绩效的详细见解。
关于客户
贝纳通集团是一家著名的时装公司,在全球拥有 4,000 家商店网络。他们致力于环境、人类尊严和社会变革。
解决方案
贝纳通集团采用了基于云的平台,并使用人工智能和云分析来个性化推荐并创造低摩擦的用户体验。他们利用Recommendations AI 导入产品和客户信息,并训练模型以在网站的各个部分显示推荐。
运营影响
数量效益
相关案例.
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