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Body & Fit: Enhancing Ecommerce with Crystalloids and Google Cloud
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 消费品
- 零售
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 资产跟踪
服务
- 云规划/设计/实施服务
- 系统集成
挑战
Body & Fit 面临着可扩展性和现有电子商务平台上组件之间集成薄弱的挑战。他们需要一个能够提供卓越的客户体验、全球扩张潜力、持续优化和个性化内容的解决方案。
关于客户
Body & Fit 是一家领先的运动营养品、补充剂和饮食产品公司,业务遍及荷兰、比利时、德国、法国、英国和超过 25 个国际市场。他们提供 300 个顶级品牌的产品,并计划到 2020 年在 12 个国家/地区开展业务。
解决方案
Body & Fit 与 Crystalloids 合作,在 Google Cloud 上构建新架构,集成所有相关应用程序并创建数据的中心点。他们使用 Crystalloids 的 Contact API 代码为每个客户生成唯一的标识,并使用 Dataflow 实现实时数据处理。他们还实施了 Tableau、InsightOS 和 Looker Studio 来进行数据分析和报告。
运营影响
数量效益
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