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Google Cloud Platform > 实例探究 > 使用基于云的 POS 系统转变销售和客户体验
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bofrost*: Leveraging IoT for Enhanced Sales and Customer Experience

技术
  • 分析与建模 - 机器学习
  • 平台即服务 (PaaS) - 设备管理平台
适用行业
  • 消费品
  • 零售
适用功能
  • 采购
  • 销售与市场营销
用例
  • 施工管理
  • 最后一英里交付
服务
  • 云规划/设计/实施服务
  • 系统集成
挑战
bofrost* 需要改造其 IT 基础设施,以采用新的方式来满足客户需求并发展其业务模式。现有的遗留系统难以扩展,并且缺乏销售人员访问客户数据和提出个性化建议的必要功能。
关于客户
bofrost* 是欧洲冷冻食品直接分销商市场的领导者,通过 5,500 辆销售车辆向约 400 万家庭供货。它已运营 50 多年,以其高水平的产品质量和客户服务而闻名。 bofrost* 希望增强客户体验并使其销售人员能够更高效地工作。
解决方案
bofrost* 与 adesso 合作,设计和构建基于 Google Kubernetes Engine、云存储和云功能的新 POS 基础设施。他们实施了一个始终在线的系统,在单个触摸屏平板电脑上为销售人员提供最新的客户信息和产品推荐。后端托管在 Google Cloud 上,为销售人员用来访问系统的 Android 应用程序提供支持。使用 TensorFlow 和其他库训练的机器学习算法可以为销售人员提供个性化推荐并优化每日日程安排。
运营影响
  • The new POS platform has transformed the experience of bofrost*'s salespeople and customers. Salespeople can now work faster and in completely new ways with one device for several tasks. The platform is integrated with an online web portal, enabling 'just-in-time' delivery services. Customers can order online, and delivery is scheduled within the same day. The company also plans to use machine learning to offer personalized recommendations and optimize the daily schedule for its salespeople. The new system has received very positive feedback from its sales reps, and by the end of 2019, around 50 subsidiaries in Europe will be using the system.

数量效益
  • Daily admin time reduced by up to two hours for each salesperson

  • Salespeople can work faster with integrated sales and navigation functions in one device

  • Enables opportunities for upsells and personalized customer recommendations with an always-online POS system

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