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bofrost*: Leveraging IoT for Enhanced Sales and Customer Experience
技术
- 分析与建模 - 机器学习
- 平台即服务 (PaaS) - 设备管理平台
适用行业
- 消费品
- 零售
适用功能
- 采购
- 销售与市场营销
用例
- 施工管理
- 最后一英里交付
服务
- 云规划/设计/实施服务
- 系统集成
挑战
bofrost* 需要改造其 IT 基础设施,以采用新的方式来满足客户需求并发展其业务模式。现有的遗留系统难以扩展,并且缺乏销售人员访问客户数据和提出个性化建议的必要功能。
关于客户
bofrost* 是欧洲冷冻食品直接分销商市场的领导者,通过 5,500 辆销售车辆向约 400 万家庭供货。它已运营 50 多年,以其高水平的产品质量和客户服务而闻名。 bofrost* 希望增强客户体验并使其销售人员能够更高效地工作。
解决方案
bofrost* 与 adesso 合作,设计和构建基于 Google Kubernetes Engine、云存储和云功能的新 POS 基础设施。他们实施了一个始终在线的系统,在单个触摸屏平板电脑上为销售人员提供最新的客户信息和产品推荐。后端托管在 Google Cloud 上,为销售人员用来访问系统的 Android 应用程序提供支持。使用 TensorFlow 和其他库训练的机器学习算法可以为销售人员提供个性化推荐并优化每日日程安排。
运营影响
数量效益
相关案例.
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.