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Infobip > 实例探究 > Bolt:优化驾驶员注册流程,转化率提升 40%
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Bolt: Enhancing Driver Conversion by 40% with Optimized Registration Journey

技术
  • 功能应用 - 运输管理系统 (TMS)
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 城市与自治市
  • 运输
适用功能
  • 物流运输
  • 销售与市场营销
用例
  • 对话机器人
  • 驾驶员表现监测
挑战
乘车公司 Bolt 旨在通过司机注册旅程提高转化率
关于客户
Bolt 是一个交通平台,在超过 150 万注册司机的帮助下提供叫车、微型交通和食品配送服务。总部位于爱沙尼亚塔林,业务遍及欧洲、非洲、西亚和拉丁美洲 40 个国家的 200 多个城市。 Bolt 的叫车服务为 5000 万满意的客户提供了一种快速且经济实惠的城市出行方式。该公司致力于帮助城市改善流动性、最大限度地减少汽车保有量并减少城市污染。
解决方案
客户参与解决方案为驾驶员注册带来自动化和效率
运营影响
  • The optimized driver registration process resulted in a 40% increase in conversion rate, meeting Bolt's goals. The solution provided a superior experience for both drivers and staff. Drivers could use a familiar mobile messaging app to register quickly and efficiently. Agents could handle a higher volume of inquiries and saw a reduction in repetitive, manual tasks. Bolt could support drivers at every step in the registration and proactively re-engage lost leads, right where they left off. This data-driven, customer-centric, and scalable approach to driver onboarding and engagement provided Bolt with real-time insights to continually improve these experiences. Following a successful trial in South Africa, the solution was scaled and rolled out to an additional eight countries in Africa and Europe. Bolt is now looking to further optimize the registration journey and add additional channels to boost its driver acquisition efforts and deliver a localized approach in each region.
数量效益
  • 40% increase in driver conversion rate
  • Reduction in operational costs due to automation and use of WhatsApp
  • Higher volume of registrations processed due to chatbot assistance

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