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Boosting Conversions by 300%: A Case Study on Brand24's Strategic Changes
技术
- 平台即服务 (PaaS) - 应用开发平台
适用功能
- 产品研发
- 销售与市场营销
用例
- 行为与情绪追踪
- 泄漏与洪水监测
挑战
Brand24 的注册表单跳出率高、转化率低，导致销售漏斗漏水。
关于客户
Brand24 是一个社交聆听平台，Twitch 和 Uber 等公司使用它来监控其品牌的情绪。他们依靠产品主导的增长并鼓励用户注册免费试用。
解决方案
Brand24 使用 Hotjar 的录音来识别两个问题：促销代码字段造成的混乱以及注册表单上的干扰。他们重新设计了表单，仅包含必要的字段并删除了不必要的链接。他们还为不同的博客文章创建了单独的注册表单，以解决用户的困惑。
运营影响
数量效益
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