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Hotjar > 实例探究 > Brand24 如何通过重新设计注册表单将转化率提高 300%
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Boosting Conversions by 300%: A Case Study on Brand24's Strategic Changes

技术
  • 平台即服务 (PaaS) - 应用开发平台
适用功能
  • 产品研发
  • 销售与市场营销
用例
  • 行为与情绪追踪
  • 泄漏与洪水监测
挑战
Brand24 的注册表单跳出率高、转化率低,导致销售漏斗漏水。
关于客户
Brand24 是一个社交聆听平台,Twitch 和 Uber 等公司使用它来监控其品牌的情绪。他们依靠产品主导的增长并鼓励用户注册免费试用。
解决方案
Brand24 使用 Hotjar 的录音来识别两个问题:促销代码字段造成的混乱以及注册表单上的干扰。他们重新设计了表单,仅包含必要的字段并删除了不必要的链接。他们还为不同的博客文章创建了单独的注册表单,以解决用户的困惑。
运营影响
  • The changes implemented by Brand24 led to significant operational results. The redesigned sign-up form was an instant success, leading to a nearly 300% increase in conversions. This, in turn, tripled the company's sales. The use of Hotjar's Recordings provided valuable insights into user behavior, helping the company understand why people were bouncing from the site and what was stopping them from converting. The creation of separate sign-up forms for various blog posts also helped to increase conversions by ensuring that users did not feel a disconnect between what they just read on Brand24’s blog and what they were signing up for. Overall, the changes led to a more streamlined and user-friendly sign-up process, resulting in a significant boost in conversions and sales.

数量效益
  • Conversions increased from 2.56% to 7.42%, a nearly 300% increase

  • The increase in conversions tripled sales

  • Creating separate sign-up forms for specific articles increased conversions by roughly 20%

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