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Engaging Fans at one of the Largest Stadiums in the USA
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Visualization
- Networks & Connectivity - Bluetooth
- Networks & Connectivity - Cellular
- Networks & Connectivity - WiFi
- Sensors - Biometric Sensor
- Sensors - Camera / Video Systems
Applicable Functions
- Business Operation
Use Cases
- Behavior & Emotion Tracking
The Challenge
Engaging and delighting fans has become the number one priority. However, the identity and behavior of fans within the stadium have been impossible to detect until Sirqul. Furthermore, standalone mobile apps historically have only seen a 5-30% penetration rate, thus leaving venues with poor data, insights and little interaction with the fan itself.
This large stadium was looking for a set of recommendations to improve the fan experience, increase revenue and optimize operational efficiency based on this never seen before data.
About The Customer
One of the largest stadiums in the US
The Solution
Smart devices were deployed in less than a day and connected to the Sirqul dashboard for real-time analysis, reporting, triggers, and visualization. The Sirqul Smart Stadium solution successfully tracked the customer journey from the time the ticket was torn for over 72,000 fans.
Use Cases identified:
- Mapping of fans to the ticket torn
- Dwell time at gates with entrance/exits used
- Micro discovery on most active areas within the VIP sections, kids experience, and 3rd party sponsorship activation areas
- Customer journey of season ticket holders
- Tour optimization of timing and flow
- Staff and security placement
- New vs. Repeat fans
- Team store traffic by product interest vs. conversion
- Food, beverage and restroom wait times
- Biometric identity, payment processing for purchases, and age verification for alcohol
Data Collected
Facility Management, Payment, Security and access, Tracking Of People
Operational Impact
Quantitative Benefit
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