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Engaging Fans at one of the Largest Stadiums in the USA
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据可视化
- 网络与连接 - 蓝牙
- 网络与连接 - 蜂窝
- 网络与连接 - WiFi
- 传感器 - 生物识别传感器
- 传感器 - 相机/视频系统
适用功能
- 商业运营
用例
- 行为与情绪追踪
挑战
吸引和取悦粉丝已成为第一要务。然而，直到 Sirqul 才发现体育场内球迷的身份和行为。此外，历史上独立的移动应用程序的渗透率只有 5-30%，因此场馆的数据、洞察力和与粉丝本身的互动很少。
这个大型体育场正在寻找一系列建议，以根据这些前所未有的数据改善球迷体验、增加收入并优化运营效率。
客户
未公开
关于客户
美国最大的体育场之一
解决方案
智能设备在不到一天的时间内部署完毕，并连接到 Sirqul 仪表板以进行实时分析、报告、触发和可视化。 Sirqul Smart Stadium 解决方案成功跟踪了超过 72,000 名球迷从门票被撕毁的那一刻起的客户旅程。
确定的用例：
- 将粉丝映射到撕毁的门票
- 使用入口/出口的大门停留时间
- 在 VIP 部分、儿童体验和第 3 方赞助激活区域内最活跃的区域进行微发现
- 季票持有者的客户旅程
- 时间和流程的游览优化
- 工作人员和安全安置
- 新粉丝与老粉丝
- 按产品兴趣与转化率划分的团队商店流量
- 食品、饮料和洗手间等待时间
- 生物识别、购买付款处理和酒精年龄验证
收集的数据
Facility Management, Payment, Security and access, Tracking Of People
运营影响
数量效益
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