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Boosting Customer Loyalty and Revenue with IBM Marketing Cloud: A Case Study on 1-800-GOT-JUNK?
技术
- 分析与建模 - 实时分析
适用行业
- 城市与自治市
- 电信
适用功能
- 产品研发
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 资产跟踪
服务
- 云规划/设计/实施服务
挑战
1-800-有垃圾？希望通过在其通信中实施动态内容和自动化程序来提高忠诚度和收入。
关于客户
1-800-有垃圾？是一家全方位服务的垃圾清除公司，为住宅、企业、商业场所和政府办公室提供垃圾清除服务。
解决方案
该公司使用 IBM Marketing Cloud 实施了跨渠道营销活动，包括客户忠诚度计划和呼叫中心计划。
运营影响
数量效益
相关案例.
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