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Boosting Outbound Pipeline and BDR Success: A Case Study on Bynder's Use of 6sense
技术
- 基础设施即服务 (IaaS) - 云数据库
适用行业
- 石油和天然气
适用功能
- 采购
- 销售与市场营销
用例
- 时间敏感网络
挑战
Bynder 是领先的基于云的数字内容管理解决方案，在使其管道生成多样化和优化出站工作方面面临挑战。尽管在数字资产管理（DAM）市场拥有强大的品牌知名度，该公司仍寻求加强其海外业务。他们拥有账户数据库并了解其总目标市场 (TAM)，但为了让业务开发代表 (BDR) 取得成功，他们需要更好地了解潜在客户的行为和购买倾向。目标是揭示他们的理想客户档案 (ICP) 的行为，以完善他们的外展并确定准备在市场上采取坚定行动的潜在客户。
关于客户
Bynder 是业界领先的基于云的解决方案，可帮助组织管理其数字内容。该公司为来自 Five Guys、Groupon 和 Zendesk 等组织的超过 170 万品牌经理、营销人员和创意人员提供服务。 Bynder 于 2013 年在荷兰成立，现已从阿姆斯特丹总部扩展到波士顿、圣卡洛斯、鹿特丹、巴塞罗那、伦敦和迪拜。该公司的数字资产管理 (DAM) 平台使团队能够管理激增的内容、接触点和关系的混乱情况，从而实现蓬勃发展。
解决方案
Bynder 在 6sense Revenue AI™ 中找到了解决方案。借助 6sense，Bynder 能够发现匿名购买信号并准确预测在正确的时间定位哪些帐户。 Bynder 将 6sense 意图数据与 G2 意图和高意图页面的网站活动相结合，为他们的 BDR 提供每日 6sense 报告，揭示哪些潜在客户对 DAM 解决方案有兴趣。这有助于 BDR 优先考虑其外展工作。此外，Bynder 使用 6sense 优化其在 EMEA 和北美地区的出站工作，使用类似的 6sense 细分来定位这些市场中的客户，但根据地区改变其关键字以获得最佳结果。
运营影响
数量效益
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