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Aptivio > 实例探究 > 彻底改变潜在客户开发:Aptivio 如何帮助 MarketJoy 取得显著成果
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Boosting Qualified Pipeline Deals for MarketJoy with AI-Enabled Lead Generation

技术
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 石油和天然气
适用功能
  • 采购
  • 销售与市场营销
用例
  • 租赁金融自动化
  • 智能合约
挑战
由于传统的销售线索生成方法无效,MarketJoy 面临绩效水平下降的挑战,导致合同续订率降低、错过销售线索保证 SLA 以及公司收入下降。
关于客户
MarketJoy 是一家潜在客户开发公司,为 B2B 公司提供符合销售资格的潜在客户。他们帮助推动客户销售渠道的早期阶段,使他们能够实现收入目标。
解决方案
MarketJoy 决定探索新兴的销售技术解决方案,并与 Aptivio 的 Buyer Intent AI 平台合作。该平台为买家提供了买家旅程各个阶段的地图、与现有 CRM 的集成功能、发现隐藏收入机会的能力以及包含详细联系信息的销售合格线索。
运营影响
  • MarketJoy deployed Aptivio’s buyer intent platform to several clients in the first 90 days. The implementation of the AI platform led to a significant improvement in their lead generation process. The platform's buyer mapping across each stage of the buyer journey, integration capabilities into their existing CRM, and ability to discover hidden revenue opportunities allowed MarketJoy to deliver more sales-qualified leads with detailed contact information. This modern approach helped them meet their performance guarantees and stand out in a saturated market.

数量效益
  • 38% increase in contract revenue value

  • 85% increase in SLA performance guarantees

  • 400% increase in average contract length from 3-12 month average contract duration

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