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Boosting rail ticket sales to better compete against low-cost travel providers
技术
- 应用基础设施与中间件 - API 集成与管理
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 中间件、SDK 和库
- 分析与建模 - 实时分析
- 网络与连接 - 网络管理和分析软件
适用行业
- 铁路与地铁
适用功能
- 销售与市场营销
- 商业运营
用例
- 公共交通管理
- 实时定位系统 (RTLS)
- 交通模拟
服务
- 系统集成
- 软件设计与工程服务
挑战
这家欧洲铁路运营商面临着来自廉价航空公司和长途客车运营商的激烈竞争。该公司意识到其现有的服务产品与客户想要的出行方式脱节。越来越多的旅行者开始通过网络和移动渠道预订车票、查找信息和规划旅程。该运营商认识到，从竞争对手手中夺回市场的关键在于为客户提供更具吸引力的价格和促销活动，以及更便捷的预订和规划旅程的方式。通过开发真正脱颖而出的服务产品并为旅行者提供更大的灵活性，该公司希望提高车票销售量并抢占竞争对手的先机。该公司希望通过以有吸引力的价格推出更理想的旅行选择来更好地吸引客户，并确保其产品始终是最新的。
关于客户
本案例研究中的客户是一家欧洲铁路运营商，管理着一个非常庞大的铁路系统，其中包括多条高速路线。该运营商面临着来自廉价航空公司和长途客车运营商的激烈竞争，正在寻找提高票务销售和更有效地竞争的方法。该运营商认识到，夺回竞争对手的关键在于为客户提供更具吸引力的价格和促销活动，以及更便捷的预订和计划旅程的方式。该运营商希望通过以更具吸引力的价格推出更理想的旅行选择来更好地吸引客户，并确保其产品始终是最新的。该运营商还希望确保其票务应用程序能够承受不断增长的需求，即使在数万名用户同时连接的情况下也能保持可用。
解决方案
该运营商通过简化客户查询处理、为旅客提供实时服务更新以及创建灵活的旅程规划解决方案，增强了其 Web 和移动体验。该公司已构建了强大的 IT 环境，以支持其票务应用程序的顶级性能和全天候可用性，该应用程序在 IBM zEnterprise® EC12 大型机服务器上的 IBM® WebSphere® Application Server for z/OS® 上运行。作为该解决方案的核心，该公司将其业务关键信息（包括票务销售数据）存储在同一 zEC12 服务器上的 IBM DB2® 数据库中。所有票务销售交易（从在线和移动到车站和旅行社的销售点）均使用 IBM WebSphere Application Server for z/OS 在 EC12 大型机上进行管理。在 z/OS 环境中预订和创建票务后，支付交易将被推送到 Linux for System z® 上的 WebSphere Application Server，该服务器仍位于同一物理 EC12 大型机上，负责处理所有必要的安全检查并与外部支付处理公司进行交易。
运营影响
数量效益
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