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Octane AI > 实例探究 > Ellie 和 Mac 如何通过测验将 AOV 提高 47%
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Boosting Sales and AOV with Personalized Quizzes: A Case Study on Ellie & Mac

技术
  • 可穿戴设备 - 智能服饰
适用行业
  • 服装
  • 零售
适用功能
  • 销售与市场营销
用例
  • 交通监控
挑战
Ellie & Mac 希望改善现场客户体验并提高销售转化率。
关于客户
Ellie & Mac 是一家数字缝纫图案公司,旨在提供现代且包容的缝纫图案和刺绣设计。
解决方案
他们实施了产品查找测验,以个性化现场体验并捕获电子邮件选择加入。他们还使用对话弹出窗口来捕获更多电子邮件并根据购物者的偏好推荐产品。
运营影响
  • The implementation of quizzes and pop-ups has significantly improved Ellie & Mac's onsite customer experience. The quizzes have not only made the shopping experience more fun and personalized but have also helped the company understand their customers' preferences better. This has enabled them to provide more accurate product recommendations, leading to higher conversion rates. The exit-intent and conversational pop-ups have been effective in retaining customers, capturing emails, and driving additional revenue. Overall, these strategies have led to a significant increase in monthly revenue and improved customer satisfaction since their launch in September 2021.

数量效益
  • The quiz has a 66% completion rate and an 18% conversion rate.

  • The Average Order Value (AOV) for customers that take the quiz is 47% higher than for those who don't.

  • The exit-intent quiz pop-up has brought an additional $28,000 in revenue for the brand.

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