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实例探究 > Bose Improves Collaboration and Strengthens Partner Networks

Bose Improves Collaboration and Strengthens Partner Networks

技术
  • 平台即服务 (PaaS) - 数据管理平台
  • 分析与建模 - 预测分析
适用行业
  • 消费品
  • 零售
适用功能
  • 销售与市场营销
  • 商业运营
用例
  • 库存管理
  • 供应链可见性(SCV)
  • 补货预测
服务
  • 系统集成
  • 数据科学服务
挑战
Bose faced significant challenges in understanding its reseller channel, tracking only 50% of channel data. The company lacked detailed information on how new products were received and needed centralized reports beyond internal, ad-hoc reports. With 5,000 stores and 2,000 resellers in Europe alone, Bose recognized the importance of collecting and sharing channel intelligence to overcome data analysis challenges and better support its partner network from both an inventory and marketing perspective. The company aimed to capture 80-90% of channel data to make informed business decisions and improve communications with partners.
关于客户
Bose Corporation is a renowned audio equipment manufacturer known for its high-quality products and innovative technology. The company operates globally, with a significant presence in Europe, where it has 5,000 stores and 2,000 resellers. Bose is committed to principles such as innovation, teamwork, growth, and financial viability. These principles drive the company's efforts to deliver benefits to customers, inspire employees, and ensure sustainable growth. Bose's focus on understanding the market and staying ahead of consumer trends is complemented by its dedication to improving collaboration with reseller partners.
解决方案
Bose implemented the E2open Channel Data Management (CDM) application to address its challenges. E2open worked directly with Bose's resellers to set up reporting templates and agree on the best processes for detailed data capture. Reseller feedback was incorporated into the system design, ensuring a focus on adding value. Robust quality control processes managed by E2open were introduced to support data collection and sharing. Inventory data was readily shared across the business, and early resistance dropped as positive results were obtained. The centralized reporting system allowed Bose to capture even the finest details, ensuring the long-term success of the initiative.
运营影响
  • Rebates and incentives are managed more effectively, leading to better financial outcomes.
  • Top-level data is now used in quarterly business reviews, providing a comprehensive view of the business.
  • A single report template in one format ensures consistent data review formats across the organization.
数量效益
  • Bose aimed to capture 80-90% of channel data, up from the initial 50%.

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