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实例探究 > Brandfolder:利用 Google Cloud 进行数据驱动的品牌管理

Brandfolder: Leveraging Google Cloud for Enhanced Digital Asset Management

技术
  • 分析与建模 - 机器学习
  • 基础设施即服务 (IaaS) - 公共云
适用行业
  • 水泥
  • 石油和天然气
适用功能
  • 产品研发
  • 销售与市场营销
用例
  • 楼宇自动化与控制
  • 零售店自动化
服务
  • 云规划/设计/实施服务
  • 培训
挑战
打造强大的品牌需要灵活且易于管理的数字资产管理 (DAM) 来共享、存储、跟踪和操纵资产。 Brandfolder 寻求公共云提供商来经济高效地扩展其数据管道并访问先进的人工智能技术。
关于客户
Brandfolder 为各种规模和行业的组织提供数字资产管理 (DAM) 解决方案。他们的客户包括捷蓝航空、Slack、TripAdvisor、Lyft 和 HealthONE 等领先公司。
解决方案
Brandfolder 迁移到 Google Cloud,使用人工智能驱动的解决方案和完全托管的云服务,使高效、专注的开发团队能够改善客户体验。他们使用 Google Cloud 托管服务构建了一个机器学习平台,并利用针对一般用例的预训练 API 模型。他们还使用 Cloud AutoML 来构建自定义 ML 模型。利用 Google Cloud 的安全模型和性能特性来确保行业领先的安全性和应用程序性能。
运营影响
  • The move to Google Cloud has made Brandfolder more competitive with the ability to quickly offer custom AI solutions. Google Cloud's security model has helped Brandfolder give existing and prospective customers peace of mind that their data will be protected. The use of Cloud Memorystore has improved application performance for accessing brand assets, providing sub-millisecond data access for production applications. Global private network interconnects between Google Cloud and the Fastly content delivery network (CDN) have dramatically reduced latency, allowing Brandfolder's customers to deliver and update even very large creative assets quickly around the world. Brandfolder also uses Google solutions for real-time collaboration and productivity, further improving employee and customer productivity.

数量效益
  • Helped drive 99% annual business growth, without expanding the development team, by leveraging managed services

  • Scaled analytics and data pipeline 50x without a corresponding increase in costs

  • Enabled 12x faster time to market for brand-specific ML models

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