Brandwatch: Leveraging IoT for Enhanced Social Media Intelligence

The implementation of the Fivetran managed data pipeline built on BigQuery has had a significant impact on Brandwatch's operations. The improved BI has enabled the company's Customer Success team to work with a much more holistic understanding of the way clients behave, making them more responsive to their needs. The reports help identify everything from customer satisfaction with the brand promise, to potential gaps in the buyer journey, and how clients are performing against their industry. This information helps Customer Success Managers decide how best to help clients. The new tools have also brought about a change in the wider company. Teams now refer to constantly updated company-wide KPIs and align around them, fostering unity and collaboration. The new data pipeline has also freed up significant time that was previously spent on creating reports, allowing the team to focus on more efficient ways to add value.

Doubled previous estimates of the true number of active users

Transmits up-to-date, company-wide KPIs that help teams align on goals across departments

Enables instant data segmentation for more sophisticated analysis