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Google Cloud Platform > 实例探究 > Breuninger:统一数据洞察以提供更好的客户服务
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Breuninger: Leveraging Google Cloud for Enhanced Customer Experience

技术
  • 分析与建模 - 大数据分析
  • 分析与建模 - 实时分析
适用行业
  • 消费品
  • 零售
适用功能
  • 产品研发
  • 销售与市场营销
用例
  • 实时定位系统 (RTLS)
  • 资产跟踪
服务
  • 云规划/设计/实施服务
  • 数据科学服务
挑战
Breuninger 需要将其分散的 IT 环境整合在一起,并统一许多不同的事实观点,以便为整个组织的决策提供信息。
关于客户
Breuninger 是德国的一家豪华百货公司,拥有 11 家门店和一家网上店面。他们提供 1,000 个品牌,并提供个人购物和班车服务等优质服务。他们拥有分散的 IT 环境,包括本地数据库和 SAP 等各种系统。
解决方案
Breuninger 采用 Google Cloud 来统一其 IT 环境并理解不同来源的数据。他们使用 BigQuery 和 Google Kubernetes Engine 等 Google Cloud 托管服务来处理和集成来自不同系统的数据。他们还使用 Cloud Storage 来配置、共享和存档数据,并使用 Qlik Replicate 来实时反映客户忠诚卡交易。此外,他们还测试了 Cloud Composer 来编排数据管道。
运营影响
  • With the help of Google Cloud, Breuninger was able to unite its complex IT landscape and make sense of data from a wide range of sources. This has freed time from infrastructure management, allowing teams to focus on discovering and sharing data insights across the organization. The company has also been able to integrate seamlessly with its complex IT landscape, making data and API integration easy and fast. Furthermore, the company has been able to expand its online store from Germany and Austria to also serve customers in Switzerland. With standardized solutions and the support of Google Cloud managed services, Breuninger’s Data Platform Solutions team now has more time to better support other departments across the organization with data insights.

数量效益
  • Accelerated time to insights with fully managed services that process data from varied sources on BigQuery

  • Enabled better-informed decisions with data streaming and querying in real time on BigQuery

  • Significant growth in online sales, with the online shop bringing in 30% of sales in 2018

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