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Campbell Bakes Up a 20% Reduction in Planogram Generation Time
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 食品与饮料
适用功能
- 销售与市场营销
用例
- 库存管理
服务
- 软件设计与工程服务
挑战
金宝汤零食团队为一条强大的烘焙产品线提供咨询，该生产线销售 100 个品牌的 750 种不同产品。顾问团队必须定期制作和更新 4,500 多个规划图，以覆盖这条复杂的产品线，尤其是在营销策略和需求模式发生变化的情况下。从历史上看，手动创建这些规划图需要长达 10 周的时间，而且员工经常加班。挑战在于找到一种解决方案，可以自动化和加速制作数千个定制空间规划的过程。
关于客户
金宝汤成立于 1869 年，2021 年通过两个部门实现了 85 亿美元的销售额：零食和餐饮。金宝汤的零食部门成立于 2017 年，由 Pepperidge Farm 和最近收购的 Snyder's-Lance 合并而成。其知名品牌包括 Cape Cod、Kettle、Snyder's of Hanover、Pepperidge Farm 饼干和面包以及 Goldfish 饼干。该公司拥有强大的烘焙产品线，在 100 个品牌下销售 750 种不同的产品。
解决方案
Campbell 推出了 Blue Yonder 的规划图生成器，以自动化和加速制作数千个定制空间规划的过程。该解决方案通过软件即服务 (SaaS) 模式提供，并由 Blue Yonder 的合作伙伴 Cantactix 提供实施支持。规划图生成解决方案由有关商店设备和配置、产品属性、本地销售和销售策略的数据驱动。这使 Campbell 能够根据客观决策大规模执行定制的、针对特定商店或集群的计划，这些计划的成功概率更高。
运营影响
数量效益
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