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IBM > 实例探究 > 加速商店扩张:CarrefourSA 在物联网方面的成功
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CarrefourSA's Rapid Expansion Strategy: Leveraging IoT for Retail Growth

技术
  • 功能应用 - 企业资源规划系统 (ERP)
  • 功能应用 - 仓库管理系统 (WMS)
适用行业
  • 消费品
  • 零售
适用功能
  • 人力资源
  • 仓库和库存管理
用例
  • 库存管理
  • 零售店自动化
服务
  • 系统集成
挑战
CarrefourSA 需要在一年内每天至少开设一家新店,才能实现其在土耳其 27 亿美元的收入目标。
关于客户
CarrefourSA 是一家领先的跨国零售集团,在土耳其拥有 500 多家门店。他们的目标是到 2015 年底将零售规模扩大 33%,达到 750 家商店。
解决方案
CarrefourSA 与 IBM 全球企业咨询服务部合作实施由 SAP ERP 和 SAP HANA 解决方案支持的集成业务流程,减少了开设和管理新店的时间和复杂性。
运营影响
  • With fully integrated SAP solutions driving its business processes, CarrefourSA has significantly reduced the time required to open the doors at its newly built retail stores. The company can now open new stores inside of a single working day, 96 percent faster than before. This has enabled the company to expand its customer base and drive towards its billion-dollar revenue goal. In addition to helping CarrefourSA convert new prospects, the SAP solutions are enabling the company to increase the value of its relationships with existing customers. The company can now perform near-real time queries on sales data for more than 150,000 products at hundreds of stores, which will help them to identify the best promotional combinations to drive their bottom line. The tight integration between SAP analytics and point of sale solutions enables the company to deploy markdowns and discounts at the touch of a button, and monitor their effectiveness precisely.
数量效益
  • New stores can be opened daily—a process that previously required up to a month.
  • 96 percent faster opening for new stores enables CarrefourSA to increase its reach and win new customers.
  • 33 percent expansion to date drives revenues and contributes to the USD2.7 billion goal for 2016.

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