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IBM > 实例探究 > Cegid 通过 Oracle CRM OnDemand 协调销售实践并提高效率

Cegid Enhances Sales Efficiency with Oracle and IBM

技术

平台即服务 (PaaS) - 应用开发平台
传感器 - 触觉传感器

适用行业

石油和天然气
零售

适用功能

产品研发
销售与市场营销

用例

库存管理
时间敏感网络

服务

系统集成
培训

挑战

Cegid 需要协调跨垂直行业和业务部门的销售实践，开发多渠道销售方法，并提高销售生产力和效率。

关于客户

Cegid是法国领先的管理软件解决方案发行商，为各行业的中小企业提供先进的软件解决方案。

解决方案

Cegid 与 IBM 全球企业咨询服务部合作，部署 Oracle CRM OnDemand 用于销售和合作伙伴管理，与他们的内部销售方法和 Oracle CRM OnDemand 营销保持一致。

运营影响

The deployment of Oracle CRM OnDemand has helped Cegid to optimize its sales processes and align them fully with its Force 8 methodology for both internal users and external partners. The solution provides a dynamic view that shows only the relevant information to each user, ensuring that they get the information they need quickly and effortlessly. The integration of leads from multiple channels accelerates response and boosts productivity. The solution also enables better targeting of marketing campaigns, resulting in a smaller number of highly appropriate messages being sent to customers. This has led to a significant improvement in the lead-to-conversion ratio. The solution has been well-received by users, with a majority stating that it helps them save time and work more effectively.

数量效益

Time taken to create sales forecasts has been reduced by 50 percent.
Two- to three-times improvement in lead-to-conversion ratio.
78 percent of users think the solution saves time.

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