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Infobip > 实例探究 > 使用地理定位的应用内通知来推动店内销售:Citrus 案例研究
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Citrus: Enhancing In-Store Traffic and Sales through Geo-Targeted Push Notifications

技术
  • 应用基础设施与中间件 - 事件驱动型应用
  • 机器人 - 轮式机器人
适用行业
  • 电子产品
  • 零售
适用功能
  • 采购
  • 销售与市场营销
用例
  • 地理围栏
  • 零售店自动化
挑战
Citrus 希望通过吸引顾客进入其商店来架起线上和线下零售世界的桥梁,从而建立更好的客户关系并增加店内客流量。
关于客户
Citrus 是乌克兰最大的电子产品零售商,在 13 个城市拥有 51 家实体店,并拥有强大的在线业务。他们的移动应用程序拥有超过 500,000 名活跃客户。
解决方案
Citrus 采用了地理定位活动,利用有针对性的应用内通知来邀请忠实客户庆祝周年纪念日,并享受仅在店内提供的特别折扣。
运营影响
  • The geo-targeted campaign was a success, resulting in increased footfall in Citrus stores and a significant boost in sales. The use of Infobip’s Mobile App Messaging solution allowed Citrus to precisely target customers based on their location, leading to more effective and efficient marketing. The campaign also enhanced the customer experience by providing a seamless bridge between online and offline shopping experiences. The personalized messages showing clear value for customers, coupled with the features and simple implementation of Infobip’s communication platform, contributed to the success of the campaign.
数量效益
  • 2,600 app users received a push notification with the invitation to join the event along with a 30% discount
  • 976 users opened the message to receive the discount
  • 924 mobile app users made a purchase in-store using the discount offer

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