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Delivering a boost to profit margins with new insight into customers
技术
- 分析与建模 - 实时分析
适用行业
- 食品与饮料
适用功能
- 销售与市场营销
用例
- 补货预测
服务
- 数据科学服务
挑战
巴西好时公司 (Hershey's Brazil) 面临着来自当地巧克力制造商的激烈竞争。为了最大限度地提高客户（主要是食品零售商和批发商）的销售额，好时巴西公司寻求一种更好的方式来获取客户特定的数据，例如损益信息和当地需求模式，并利用这些洞察来制定更有效的销售策略。好时巴西公司希望更好地了解客户，以便做出最佳业务决策并提高销售额。
关于客户
好时公司（通常称为 Hershey's）是北美最大的巧克力制造商，也是全球十大巧克力制造商之一。该公司成立于 1894 年，产品销往约 90 个国家/地区。巴西好时公司（巴西好时公司）面临着来自当地巧克力制造商的激烈竞争。为了最大限度地提高对客户（主要是食品零售商和批发商）的销售额，巴西好时公司寻求一种更好的方式来获取特定于客户的数据，例如损益信息和当地需求模式，并利用这些洞察来制定更有效的销售策略。
解决方案
好时巴西公司寻求一种解决方案，使其能够在充满挑战的巴西市场中发挥最佳竞争力。他们选择与当地的 IBM 业务合作伙伴 CTI Global 合作，因为他们认为 CTI Global 可以为他们提供良好的解决方案、出色的专业知识和宝贵的知识转移。他们为巴西其他大型企业实施类似解决方案的经验是他们的另一个关键卖点。借助 IBM Cognos TM1，好时巴西公司可以深入研究销售数据，以确定巴西每个地区每个客户的最佳价格点。
运营影响
数量效益
相关案例.
Case Study
The Kellogg Company
Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand.
Case Study
HEINEKEN Uses the Cloud to Reach 10.5 Million Consumers
For 2012 campaign, the Bond promotion, it planned to launch the campaign at the same time everywhere on the planet. That created unprecedented challenges for HEINEKEN—nowhere more so than in its technology operation. The primary digital content for the campaign was a 100-megabyte movie that had to play flawlessly for millions of viewers worldwide. After all, Bond never fails. No one was going to tolerate a technology failure that might bruise his brand.Previously, HEINEKEN had supported digital media at its outsourced datacenter. But that datacenter lacked the computing resources HEINEKEN needed, and building them—especially to support peak traffic that would total millions of simultaneous hits—would have been both time-consuming and expensive. Nor would it have provided the geographic reach that HEINEKEN needed to minimize latency worldwide.
Case Study
Energy Management System at Sugar Industry
The company wanted to use the information from the system to claim under the renewable energy certificate scheme. The benefit to the company under the renewable energy certificates is Rs 75 million a year. To enable the above, an end-to-end solution for load monitoring, consumption monitoring, online data monitoring, automatic meter data acquisition which can be exported to SAP and other applications is required.
Case Study
Coca Cola Swaziland Conco Case Study
Coco Cola Swaziland, South Africa would like to find a solution that would enable the following results: - Reduce energy consumption by 20% in one year. - Formulate a series of strategic initiatives that would enlist the commitment of corporate management and create employee awareness while helping meet departmental targets and investing in tools that assist with energy management. - Formulate a series of tactical initiatives that would optimize energy usage on the shop floor. These would include charging forklifts and running cold rooms only during off-peak periods, running the dust extractors only during working hours and basing lights and air-conditioning on someone’s presence. - Increase visibility into the factory and other processes. - Enable limited, non-intrusive control functions for certain processes.
Case Study
Temperature Monitoring for Restaurant Food Storage
When it came to implementing a solution, Mr. Nesbitt had an idea of what functionality that he wanted. Although not mandated by Health Canada, Mr. Nesbitt wanted to ensure quality control issues met the highest possible standards as part of his commitment to top-of-class food services. This wish list included an easy-to use temperature-monitoring system that could provide a visible display of the temperatures of all of his refrigerators and freezers, including historical information so that he could review the performance of his equipment. It also had to provide alert notification (but email alerts and SMS text message alerts) to alert key staff in the event that a cooling system was exceeding pre-set warning limits.
Case Study
Coca-Cola Refreshments, U.S.
Coca-Cola Refreshments owns and manages Coca-Cola branded refrigerators in retail establishments. Legacy systems were used to locate equipment information by logging onto multiple servers which took up to 8 hours to update information on 30-40 units. The company had no overall visibility into equipment status or maintenance history.
