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Digital Performance Marketing Boosts Luxury Resort Bookings Amid Pandemic
技术
- 传感器 - 温度传感器
适用功能
- 销售与市场营销
用例
- 行为与情绪追踪
- 牲畜监测
挑战
本案例研究中的挑战/情况是新冠肺炎 (COVID-19) 大流行，该流行病摧毁了旅游业，导致波萨达斯旗下 La Colección 豪华度假村品牌的预订量大幅下降。
关于客户
本案例研究中的客户是 Posadas，一家拥有 La Colección 豪华度假村品牌的公司。由于 COVID-19 大流行，他们的预订量大幅下降。
解决方案
Iris 团队实施的解决方案是一种数据驱动策略，将高意向市场与历史高倾向 O&D 配对相结合，推出综合数字营销活动。该活动采用了多层地理定位方法，利用第一方和第三方旅行行为和意图数据。该消息通过全渠道“以度假村为中心”的格式传递，旨在提升度假村的高档生活方式。
运营影响
数量效益
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