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Fastly > 实例探究 > Fastly 帮助 La Redoute 在数字化转型中蓬勃发展,成为法国顶级电子商务网站
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Digital Transformation of La Redoute: A Successful Shift to Ecommerce

技术
  • 分析与建模 - 计算机视觉软件
  • 机器人 - 轮式机器人
适用行业
  • 服装
  • 零售
适用功能
  • 销售与市场营销
用例
  • 临床图像分析
  • 时间敏感网络
挑战
法国时尚品牌 La Redoute 需要改变基于目录的模式和实体店面,以在数字领域蓬勃发展。
关于客户
La Redoute 是一个拥有近两个世纪零售记录的时尚家居品牌。他们希望跟上全球数字化的转变,并成为法国顶级的电子商务网站。
解决方案
La Redoute 投资对其网站和交付流程进行全面审查,并与 Fastly 合作优化其图像库并将面向客户的流程移至边缘。
运营影响
  • The partnership with Fastly has had significant operational benefits for La Redoute. By offloading the task of image optimization to Fastly, La Redoute's engineering team was able to focus on core internal projects, perform A/B tests, and launch new features. This has allowed the team to operate at a higher velocity and has empowered them to innovate and improve their product, engineering, and marketing offerings. The ability to deliver speedy, dynamic experiences to their customers has also enhanced La Redoute's brand reputation and customer satisfaction. The successful digital transformation has given La Redoute the confidence to continue evolving with the changing retail and digital landscape.
数量效益
  • Fastly optimized La Redoute's entire image library of approximately 10 million images in roughly one week, saving the company approximately six months of work.
  • La Redoute's traffic from mobile devices has grown from 25% to 50% in just four years, indicating a successful shift towards a mobile-first approach.
  • La Redoute has become one of the top 10 ecommerce sites in France, demonstrating the success of their digital transformation.

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