下载PDF
Google Cloud Platform > 实例探究 > Dollar Shave Club Gets an Edge With Looker
Google Cloud Platform Logo

Dollar Shave Club Gets an Edge With Looker

技术
  • 分析与建模 - 实时分析
适用行业
  • 零售
适用功能
  • 销售与市场营销
用例
  • 补货预测
服务
  • 数据科学服务
挑战
In early 2014, Dollar Shave Club, a small e-commerce business, was struggling to make use of the vast amount of data they were collecting. They were up against established retail giants in the men's grooming products industry and needed to leverage their data to gain a competitive edge. However, they were facing a bottleneck problem where only a few people could access the data, and everyone else had to wait to get their questions answered. This was causing delays and inefficiencies in their operations. For instance, any reports they needed would have to go through a developer named Juan, which was a time-consuming process. They were also using traditional BI tools, which were not able to fully utilize their data.
关于客户
Dollar Shave Club is a small e-commerce business that was launched in 2011. The company offers a subscription service for razors and other personal grooming products. They gained popularity through their viral marketing campaigns and unique business model. Despite being a small company, they were able to disrupt the men's grooming products industry, which was dominated by established retail giants. The company collects a vast amount of data about email promotions, the impact of changes to the website, volume of customer requests for help, and churn. However, they were facing challenges in utilizing this data effectively due to a bottleneck problem.
解决方案
Dollar Shave Club decided to implement Looker, a data analytics product, to solve their data bottleneck problem. The implementation process was relatively quick, taking about two weeks to implement the product and another two weeks to create data models. Dollar Shave Club runs its MySQL database in Amazon Web Services and has an SSL tunnel to a Looker appliance, managed by Looker. Today, nearly half of Dollar Shave Club’s 70 workers use Looker on either a daily or weekly basis. More than 40 percent of the staff gets a daily email created from Looker reports that includes updated data on various company stats. The company also uses Looker to track the volume of help tickets and the relationship between help requests and churn.
运营影响
  • Company-wide access to data enabled a more intimate user experience for customers.
  • Processes were streamlined, leading to increased efficiency.
  • Costs were reduced due to more targeted marketing and customer service strategies.
数量效益
  • Saw a 100 percent ROI on its sampling program after using Looker-generated data to better target samples.
  • Nearly half of the company’s 70 workers use Looker on either a daily or weekly basis.
  • More than 40 percent of the staff gets a daily email created from Looker reports that includes updated data on various company stats.

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.