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Dr Pepper Snapple Group Transforms Its Category Management Process
技术
- 功能应用 - 库存管理系统
适用行业
- 食品与饮料
适用功能
- 商业运营
- 销售与市场营销
用例
- 库存管理
服务
- 系统集成
挑战
Dr Pepper Snapple Group (DPS) 是北美领先的饮料公司之一，它面临着大规模生产商店专用规划图的挑战，以便在不耗费时间和资源的情况下满足零售客户不断变化的需求。该公司的目标是提高准确率、提高效率、在不增加员工数量的情况下促进零售合作伙伴关系，并减少过剩库存以增加现金流。该公司向可口可乐、百事可乐等顶级特许经营企业和北美其他独立瓶装公司销售其多样化且受欢迎的软饮料。凭借品类管理的核心竞争力，该饮料公司的空间、分类和快速洞察能力正在不断发展。
关于客户
Dr Pepper Snapple Group (DPS) 是北美领先的饮料公司之一。该公司向可口可乐、百事可乐等顶级特许经营企业和北美其他独立瓶装公司销售其种类繁多且广受欢迎的软饮料。品类管理是这家饮料公司的核心竞争力，其空间、品种和快速洞察能力不断发展。该公司正在寻找一种解决方案，以大规模生产特定于商店的规划图，以满足其零售客户不断变化的需求，而无需耗费他们的时间和资源。
解决方案
为了在不增加员工数量的情况下增加零售合作伙伴和产品类别，DPS 实施了 Blue Yonder 的解决方案，以支持其新的空间管理方法并帮助加快规划图创建过程。该解决方案实现了优化的、针对特定商店的规划图的大规模生产自动化，将 Dr Pepper Snapple Group 的准确率提高到 99%。根据用户定义的信息自动生成规划图使 DPS 能够将更多资源用于产品类别分析和市场趋势。该解决方案考虑了瓶装商和固定装置的复杂性，可扩展到无限的规划图数量，并且不会出现人为错误。
运营影响
数量效益
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