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Driving Qualified Meetings with IoT: A Case Study on RollWorks and Drift
技术
- 分析与建模 - 机器学习
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- 石油和天然气
- 电信
适用功能
- 销售与市场营销
用例
- 对话机器人
- 实时定位系统 (RTLS)
服务
- 系统集成
挑战
RollWorks 正在寻找一种解决方案来改进潜在客户生成和路由流程，并增强其网站体验。
关于客户
RollWorks 是 NextRoll 的一个部门，为 B2B 公司提供基于帐户的平台，以协调营销和销售团队并增加收入。
解决方案
RollWorks 实施了 Drift（一个对话式营销平台），以实现与网站访问者的个性化、实时交互并推动转化。
运营影响
数量效益
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