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Elevating Tenant and Retail Experience: J.P. Morgan's Partnership with HqO
技术
- 基础设施即服务 (IaaS) - 公共云
- 传感器 - 全球定位系统
适用行业
- 建筑物
- 零售
适用功能
- 采购
用例
- 零售店自动化
- 盗窃检测
挑战
伦敦标志性斯皮塔佛德市场 (Spitalfields Market) 的业主摩根大通 (JP Morgan) 面临着提升办公室租户、公众客人和现场零售商的物业体验的挑战。在 COVID-19 大流行之后,对健康和安全措施(例如建筑更新和虚拟激活的设施)的需求变得至关重要。摩根大通旨在为其租户和访客创造更安全、更具吸引力的体验。主要目标包括在封锁后重新开放办公空间和市场,提供有关 COVID-19 安全措施的信息,允许办公室占用者进入市场、交易员和交易,以及提升其可持续发展举措。他们还寻求减少拥堵并创造更多非接触式体验,例如提前订购功能,以补充其现场设施。面临的挑战是找到可靠的合作伙伴和提供商来帮助他们实现这些目标。
关于客户
摩根大通是一家全球性房东,也是世界领先的金融服务公司之一。他们拥有伦敦斯皮塔佛德市场 (Spitalfields Market),这是一个已经营业了 350 多年的繁华市场。该市场是一个著名的场所,为美食、时尚、艺术、音乐和活动提供了热闹的场景。每周 7 天开放,毗邻附近的利物浦街车站,其可用性、邻近城市以及支持多元化商人和艺术家的悠久历史使其成为整个伦敦的目的地。除了公众访客之外,摩根大通还必须满足主教广场办公室租户的需求,主教广场是市场上一个鲜为人知的办公空间。
解决方案
摩根大通与 HqO 合作实施了公共版本的工作场所体验应用程序。该应用程序旨在让人们了解情况并以安全的方式将他们与酒店联系起来,同时也提升了现场零售商的水平。在与 HqO 的租户体验团队密切合作后,斯皮塔菲尔德成为英国第一座向公众提供提前订购功能的建筑。 2020 年 7 月,摩根大通专门为其办公室用户推出了 HqO 工作场所体验应用程序,以最大限度地提高与 Spitalfields 租户的互动。接下来的一个月,他们成功向公众发布了该应用程序,并带有特定的、以零售为中心的品牌。作为该计划的一部分,兰姆街的许多餐车都采用了移动订购服务。该功能的主要优点包括能够轻松浏览菜单、避免排队、通过 Apple 和 Google Pay 等非接触式支付方式付款,以及通过直接在手机上接收实时订单更新来节省时间。
运营影响
数量效益
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