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Unifonic > 实例探究 > 提高客户参与度和运营效率:Reefi 凭借 Unifonic 的 CX 平台取得成功
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Enhancing Customer Engagement and Operational Efficiency: A Case Study on Reefi and Unifonic

技术
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 零售
适用功能
  • 销售与市场营销
用例
  • 对话机器人
  • 现场人员安全管理
服务
  • 系统集成
挑战
Reefi 是一家总部位于沙特的在线零售商,在管理呈指数级增长的客户方面面临着挑战,特别是在营销和客户服务方面。来自电话系统和网络聊天的大量请求使他们的客户服务代理不堪重负,导致响应客户查询效率低下和延迟。
关于客户
Reefi 是沙特阿拉伯领先的在线零售商之一,提供高品质的家居服产品。他们在全国拥有 700,000 名忠实顾客和 12 家多产品概念店。 Reefi 实现了产品多元化,并推出了自有品牌的新床垫系列。他们的目标是增强客户在沟通中的参与度和互动性。
解决方案
Reefi 聘请对话解决方案提供商 Unifonic 来解决其客户服务挑战。 Unifonic 的平台将 WhatsApp 和聊天机器人集成到 Reefi 的参与策略中,使客户能够获得实时支持和对常见问题的自动响应。这有助于改善客户体验,减少对大量人力支持团队的需求,并提高运营效率。
运营影响
  • The implementation of Unifonic's platform has significantly improved Reefi's operational efficiency. By automating a significant volume of customer queries, the company has been able to reduce the need for extensive human support teams. This has not only resulted in cost savings but also improved the speed and efficiency of customer support. Furthermore, the platform's ability to seamlessly integrate with Reefi's existing systems and its flexibility to align with the company's evolving technological needs have been instrumental in supporting Reefi's ambitious expansion plans. The platform's scalability is vital for achieving the company's growth objectives, including increasing the number of physical stores and venturing into other GCC countries.
数量效益
  • Chatbots now handle 85 percent of Reefi's customer support function
  • This has resulted in cost savings of 25 percent
  • Reefi aims to triple its sales with the help of Unifonic's platform

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