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Zapier > 实例探究 > 通过个性化视频增强电子商务客户体验
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Enhancing Customer Experience in eCommerce: A Case Study of Munk Store

技术
  • 传感器 - 相机/视频系统
  • 传感器 - 全球定位系统
适用行业
  • 服装
  • 零售
适用功能
  • 采购
用例
  • 零售店自动化
服务
  • 测试与认证
挑战
Munk Store 是一家电子商务企业,希望提供类似于实体店的个性化客户体验。
关于客户
Munk Store 是一家位于丹麦的电子商务商店,销售顶级品牌以及丹麦本土品牌的鞋子和服装。他们最初是一家实体店,后来扩展到第二家店,然后推出了在线商店。
解决方案
Munk Store 实施了 Bonjoro,这是一个在顾客购买后向其发送个性化视频的平台,旨在与顾客建立联系并提高品牌忠诚度。
运营影响
  • The implementation of Bonjoro into Munk Store's eCommerce flow has had a significant impact on their operations. It has allowed them to make a real connection with their customers, something that has been particularly impactful as they are one of the few using Bonjoro in Denmark and in their segment. The feedback from customers has been overwhelmingly positive, indicating that this personal touch is a successful strategy for enhancing the customer experience. The use of Bonjoro has become 'their thing', and they plan to continue testing, improving, and figuring out new ways to use it to connect with their customers.

数量效益
  • Position on Trustpilot, a review aggregate site, reached number one in the men's fashion category.

  • Email open rates increased by over 25%.

  • Click rates nearly doubled.

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