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Establishing Connected Campuses: A Case Study on Endurance Land's Tenant-First Strategies
技术
- 网络与连接 - 5G
适用行业
- 建筑物
- 零售
适用功能
- 销售与市场营销
用例
- 楼宇自动化与控制
- 智慧校园
挑战
Endurance Land 是一家物业管理公司,面临着将其工作场所体验与庞大的投资组合连接起来的挑战。该公司的物业,包括伦敦墙建筑和摄政区庄园,占地数十万平方英尺,使得租户很难了解工作场所发生的各种情况。这种脱节使房东与租户的关系以及租户彼此之间以及办公室之间的联系变得紧张。全球健康大流行导致远程和混合工作模式的兴起进一步加剧了这一挑战。 Endurance Land 需要找到解决大流行后劳动力安全、沟通和参与问题的解决方案。该公司还希望支持当地零售商并提升他们的租赁策略。这些建筑的历史性质和众多的入口(伦敦墙建筑有七个入口,摄政区庄园有十个入口)使得租户很难及时了解现场动态。
关于客户
Endurance Land 是一家物业管理公司,管理跨企业园区的多种资产。该公司的投资组合包括英国伦敦的伦敦墙建筑和摄政区庄园,面积约 130 万平方英尺。伦敦墙建筑由五座独立的建筑组成,构成芬斯伯里广场周围的四个街区之一。它们靠近利物浦街车站和未来的伊丽莎白线车站。摄政区位于国王十字市中心,国王十字车站以东,周围遍布充满活力的全球品牌、酒店和餐厅。该地产由 260,730 平方英尺的混合用途房地产组成,包括 12 栋办公楼和 20 个零售和休闲单元。
解决方案
Endurance Land 与 HqO 合作应对这些挑战。 HqO 的工作场所体验平台用于加强跨站点的沟通、支持当地零售商并提升租赁策略。该平台用于向租户传达站点更新、活动和服务,无论他们身在何处。它还通过独家应用内交易和优惠支持本地零售。当 COVID-19 大流行发生时,该平台被用来传达重返工作岗位的消息、更新的建筑政策等。团队合作制定了 52 周的内容日历,以管理参与度并鼓励通过应用程序在各个现场建筑物内建立联系。他们还每周提供有关翻新工作的建筑更新信息,并分享“先睹为快”的图片来激发人们的兴奋感。该应用程序还用于进行租户调查以获得直接反馈。该合作伙伴关系于 2020 年 8 月扩展到摄政区,该应用程序用于将办公室租户与现场零售商联系起来,并就这些零售商在大流行后期重新开业的情况进行沟通。
运营影响
数量效益
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