Exceed.ai Enhances Elkem’s Lead Qualification Process, Boosting Conversion Rates by 40%

The implementation of Exceed.AI’s solution led to a significant improvement in Elkem's operational efficiency. The solution helped 'purify' the relationship between sales and marketing by removing waste. The alignment of sales and marketing goals and processes not only improved conversion rates but also led to higher closures for sales. The solution also helped declutter the leads, enabling marketing and sales teams to work together in harmony, making priorities and processes clearer and boosting morale. This clarity and unity paved the way for hitting benchmarks and accomplishing goals, making the path clearer and more understandable to all stakeholders. Moreover, the automation of the scoring and qualifying process freed up the sales teams to focus on nurturing and developing strong relationships with high-intent leads and existing clients.

Elkem was able to qualify 700+ initially engaged leads, creating some 70 opportunities worth more than 1 Million Euros in revenue.

Elkem's conversion rate for inbound leads increased from 6% to 10%, meeting their industry goal.

Low-intent leads, previously not worth a follow-up, are now engaged at scale and with persistency.