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Exceed.ai > 实例探究 > Exceed.AI 促进埃肯的潜在客户资格认定流程,将转化率提高 40%
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Exceed.ai Enhances Elkem’s Lead Qualification Process, Boosting Conversion Rates by 40%

技术
  • 功能应用 - 制造执行系统 (MES)
  • 传感器 - 触觉传感器
适用行业
  • 航天
  • 汽车
适用功能
  • 产品研发
  • 销售与市场营销
用例
  • 租赁金融自动化
  • 物料搬运自动化
挑战
埃肯是一家原材料和先进材料公司,很难确定潜在客户的资格并区分未知意图和有希望的入站潜在客户。销售团队不堪重负,CRM 也一片混乱。
关于客户
埃肯是一家信誉卓著的原材料和先进材料公司,在全球市场拥有广泛的客户群。他们每年收到超过 7000 多个潜在客户,需要一种方法来减轻销售团队的负担,同时又不会失去新的机会。
解决方案
埃肯实施了 Exceed.AI 的潜在客户资格解决方案,该解决方案有助于协调销售和营销团队、过滤和了解潜在客户的意图,并实现潜在客户培育的自动化。
运营影响
  • The implementation of Exceed.AI’s solution led to a significant improvement in Elkem's operational efficiency. The solution helped 'purify' the relationship between sales and marketing by removing waste. The alignment of sales and marketing goals and processes not only improved conversion rates but also led to higher closures for sales. The solution also helped declutter the leads, enabling marketing and sales teams to work together in harmony, making priorities and processes clearer and boosting morale. This clarity and unity paved the way for hitting benchmarks and accomplishing goals, making the path clearer and more understandable to all stakeholders. Moreover, the automation of the scoring and qualifying process freed up the sales teams to focus on nurturing and developing strong relationships with high-intent leads and existing clients.

数量效益
  • Elkem was able to qualify 700+ initially engaged leads, creating some 70 opportunities worth more than 1 Million Euros in revenue.

  • Elkem's conversion rate for inbound leads increased from 6% to 10%, meeting their industry goal.

  • Low-intent leads, previously not worth a follow-up, are now engaged at scale and with persistency.

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