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Factomart increases sales knowledge with MindTickle
技术
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 零售
适用功能
- 销售与市场营销
服务
- 培训
挑战
Factomart, an online industrial supplies and eProcurement marketplace, faced challenges with its sales onboarding process. With over 180,000 SKUs in over 20 baskets, the salespeople required a significant level of product knowledge before they could sell their industrial products. This proved to be a challenge as the one-on-one onboarding process was inefficient and inconsistent. The broad range of specialized products made it difficult to assess the knowledge levels of the salesforce. The company needed a more standardized approach to ensure that their new hires had a consistent onboarding experience.
关于客户
Factomart is an online industrial supplies and eProcurement marketplace. The company offers over 180,000 SKUs of general and niche products and ships to almost every continent. Factomart's salespeople require a significant level of product knowledge before they can sell their industrial products. The company was facing challenges with its sales onboarding process, which was inefficient and inconsistent. The broad range of specialized products made it difficult to assess the knowledge levels of the salesforce.
解决方案
Factomart implemented MindTickle, a sales readiness platform, to address the challenges with its sales onboarding process. The company put in place a structured sales onboarding program and developed a process to assess knowledge efficiently. The implementation of MindTickle has significantly improved the quality of Factomart’s onboarding process. The company starts from the end to identify what knowledge gaps exist and what they need to do to bring everyone up to the right level. This approach has had additional benefits for Factomart. The company is now planning to expand their current content to their technical and marketing teams.
运营影响
数量效益
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