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Twilio > 实例探究 > FinAccel 通过 SendGrid 营销活动简化电子邮件营销
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FinAccel Streamlines Credit Access and Enhances Customer Engagement with Twilio SendGrid

技术
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 金融与保险
  • 零售
适用功能
  • 物流运输
  • 销售与市场营销
用例
  • 最后一英里交付
  • 时间敏感网络
挑战
FinAccel 需要更高效的电子邮件营销解决方案来适应其快速增长的联系人列表和时间敏感的营销活动。
关于客户
FinAccel 是一家亚太地区的金融服务公司,为信用记录有限的客户提供便捷的信贷服务。他们提供两次点击购买选项,并提供战略建议,帮助客户管理和提高信用评分。
解决方案
FinAccel 实施了 SendGrid Marketing Campaigns 作为他们的电子邮件营销平台,这使他们能够在一小时内构建和发送电子邮件营销活动,从而将部署时间缩短了 75%。该平台还提供直观的模板和设计工具,以便轻松创建和跟踪活动。
运营影响
  • With the implementation of SendGrid Marketing Campaigns, FinAccel has significantly improved its operational efficiency and customer engagement. The marketing team can now plan timely follow-up emails without the risk of backlogging and spamming recipients. The intuitive templates and design tools provided by SendGrid have made it easy for the team to quickly design and send out campaigns. The company's time-sensitive email promotions have significantly increased engagement, with open rates as high as 60-70%. This has not only enabled consumers to take advantage of short-term promotions but also driven ecommerce revenue back to retail partners. Overall, FinAccel has built an email program that is fun, informative, and inspires customer trust.
数量效益
  • 75% reduction in campaign deployment time
  • 15% month-over-month contact list growth
  • 70% email open rates

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