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Fetcher > 实例探究 > Foursquare 通过 Fetcher 增强招聘和品牌知名度
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Foursquare Enhances Recruitment and Brand Awareness with Fetcher

适用行业
  • 石油和天然气
适用功能
  • 采购
挑战
Foursquare 是一家领先的位置数据和技术公司,在人才招聘领域难以与 Google 和 Spotify 等较大品牌竞争。该公司尤其发现很难填补高级职位并吸引不同的候选人。他们现有的招聘策略严重依赖 LinkedIn,但并未达到预期效果。 Foursquare 的工程和产品招聘总监 Cliff Jadoo 希望提高品牌知名度,并在他的长期渠道中添加更多多样化的候选人。然而,他意识到通过 LinkedIn Recruiter 手动进行采购是不够的,而且会增加招聘团队的工作量。
关于客户
Foursquare 是一家领先的位置数据和技术公司,为 Apple、Airbnb 等顶级品牌提供产品和服务。 Foursquare 最初被称为社交签到应用程序,现已发展成为位置数据行业的主要参与者。尽管取得了成功,但该公司在吸引和招聘顶尖人才方面面临着来自大品牌的激烈竞争。 Foursquare 的招聘策略由工程与产品招聘总监 Cliff Jadoo 领导,他致力于提高公司的品牌知名度并使其人才渠道多样化。
解决方案
Foursquare 转向 Fetcher,这是一个将机器学习与人类专业知识相结合的自动化采购平台。 Fetcher 的训练有素的采购团队使用该平台的算法来指导和验证搜索结果,帮助 Foursquare 实现招聘渠道多元化。 Fetcher 还允许 Foursquare 在搜索中添加多个多样性变量,进一步增强其吸引多样化候选人的能力。该平台易于使用,Jadoo 能够快速扫描 Fetcher 自动获取的批量候选人并提供反馈。这使他能够更快地接触潜在候选人并提高 Foursquare 在他们中的知名度。
运营影响
  • Fetcher has significantly improved Foursquare's recruitment process, enabling the company to compete with larger brands for top talent. The platform's combination of automated sourcing and human expertise has allowed Foursquare to diversify its recruitment funnel and reach out to potential candidates more quickly. This has not only increased the company's brand awareness among potential candidates but also enhanced its ability to attract diverse talent. Jadoo has found that at least six to eight touchpoints are needed to convert a candidate, and Fetcher has made it possible for Foursquare to achieve this. As a result, Foursquare is now better positioned to compete in the highly competitive tech talent market.
数量效益
  • Fetcher has enabled Foursquare to multiply its sourcing efforts
  • Fetcher has increased diversity at the top of Foursquare’s recruitment funnel
  • Fetcher has expanded Foursquare’s talent pipeline, allowing for strategic outreach through email, LinkedIn, and networking events

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