下载PDF
How A Digitally Native Brand Drives Conversion In Its Physical Stores With RetailNext
技术
- 分析与建模 - 预测分析
- 功能应用 - 远程监控系统
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 零售店自动化
服务
- 数据科学服务
- 系统集成
挑战
Originally a direct-to-consumer brand, UNTUCKit faced challenges in obtaining comprehensive data for its physical stores. The data points were anecdotal and based on store managers' experiences, lacking baseline metrics to measure traffic and conversion accurately. This made it difficult to verify traffic and conversion rates reported by store managers, who often counted multiple groups of shoppers as one.
关于客户
UNTUCKit is a men's retail brand founded by Chris Riccobono and Aaron Sanandres. The brand is known for its perfectly fitting untucked shirts that cater to all shapes and sizes. Initially starting as an e-commerce business, UNTUCKit expanded to physical stores due to high customer demand. Since opening its first store in SoHo, New York, in 2015, the brand has grown to 86 stores and plans to expand further. UNTUCKit is a data-driven company that values accurate and actionable insights to drive its business decisions.
解决方案
UNTUCKit implemented the RetailNext platform to address its data challenges. RetailNext offers industry-leading accuracy in traffic data through its Aurora IoT sensor, which detects people ten times each second. The platform provides real-time data accessible via user interfaces and APIs, enabling store associates to make immediate decisions. RetailNext's actionable data allows users to access multiple dashboards for visibility into KPIs, leveraging AI for predicted traffic trends and automatic recommendations. The platform also offers high-resolution recorded video for independent audits and integrates seamlessly with existing systems like POS data and Workforce Management Systems.
运营影响
数量效益
相关案例.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.
Case Study
Ensures Cold Milk in Your Supermarket
As of 2014, AK-Centralen has over 1,500 Danish supermarkets equipped, and utilizes 16 operators, and is open 24 hours a day, 365 days a year. AK-Centralen needed the ability to monitor the cooling alarms from around the country, 24 hours a day, 365 days a year. Each and every time the door to a milk cooler or a freezer does not close properly, an alarm goes off on a computer screen in a control building in southwestern Odense. This type of alarm will go off approximately 140,000 times per year, equating to roughly 400 alarms in a 24-hour period. Should an alarm go off, then there is only a limited amount of time to act before dairy products or frozen pizza must be disposed of, and this type of waste can quickly start to cost a supermarket a great deal of money.
Case Study
Supermarket Energy Savings
The client had previously deployed a one-meter-per-store monitoring program. Given the manner in which energy consumption changes with external temperature, hour of the day, day of week and month of year, a single meter solution lacked the ability to detect the difference between a true problem and a changing store environment. Most importantly, a single meter solution could never identify root cause of energy consumption changes. This approach never reduced the number of truck-rolls or man-hours required to find and resolve issues.