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solocal > 实例探究 > How Animalis grew traffic to Local Pages by 70% using BRIDGE
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How Animalis grew traffic to Local Pages by 70% using BRIDGE

技术
  • 平台即服务 (PaaS) - 连接平台
适用行业
  • 零售
适用功能
  • 销售与市场营销
用例
  • 零售店自动化
服务
  • 软件设计与工程服务
挑战
Animalis, a French retailer specializing in pet products and accessories, was facing increased competition both online and offline. The company's 40 locations across France did not cover every region, leading to a limited online presence. This lack of visibility, especially in local search results, was a significant challenge as it hindered the company's ability to stand out from competitors.
关于客户
Animalis is a French retailer that specializes in pet products and accessories. The company was established in 1998 and has since grown to operate 40 stores across France, with a significant presence in Paris. Despite its physical presence, the company has struggled with online visibility due to increased competition and a limited online presence. The company's distribution network consists of corporate-owned stores, and it operates in the retail industry.
解决方案
To increase their online visibility and customer engagement, Animalis created BRIDGE Local Pages for every location. These pages are search engine optimized, increasing the brand's online presence and helping to edge out competition in local search results. This strong search ranking drives traffic, making Animalis top of mind when customers search for pet products or accessories within their local area. Animalis also implemented a conversion module that allowed customers to get in touch with stores for advice. Customers who connect with Animalis stores online are added to the local database of each store.
运营影响
  • Increased online visibility and customer engagement through the creation of BRIDGE Local Pages for every location.
  • Improved search engine ranking, driving more traffic to the website.
  • Better understanding of customer needs and trends through tracking setup within BRIDGE Local Pages.
数量效益
  • 70% increase in traffic to Local Pages.
  • 1,600 qualified leads generated through contact forms.
  • 43% of nonbranded local searches Animalis ranks for.

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