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Mappedin > 实例探究 > How Simon has the inside edge
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How Simon has the inside edge

技术
  • 应用基础设施与中间件 - 数据可视化
  • 平台即服务 (PaaS) - 数据管理平台
适用行业
  • 零售
适用功能
  • 商业运营
  • 销售与市场营销
用例
  • 零售店自动化
  • 供应链可见性(SCV)
服务
  • 软件设计与工程服务
  • 系统集成
挑战
Simon Property Group, a global leader in retail real estate ownership, management, and development, was facing a significant challenge. Their primary issue was the lack of tools required to keep their mall maps up to date. As store and amenity locations are always changing, customers were finding it difficult to locate what they were looking for. Simon needed a solution that would allow them to manage map updates easily and provide a seamless navigation experience for their shoppers. To stay true to the Simon brand, this solution had to be delivered through best-in-class systems.
关于客户
Simon Property Group is a global leader in retail real estate ownership, management, and development. Their industry-leading retail properties and investments span across North America, Europe, and Asia, providing shopping experiences for millions of consumers every day. They generate billions in annual retail sales. Simon Property Group is committed to delivering a physical world experience that is similar to the digital world experience: informed, customized, and efficient, with as little friction as possible.
解决方案
Simon Property Group partnered with Mappedin to address their challenge. Mappedin’s fully integrated solution delivered a range of tools and benefits to over 200 Simon mall locations. The solution included Mappedin’s “Smart Search” which enables shoppers to find what they’re looking for by pre-populating results based on data, delivering a user-friendly experience. The solution also provided a navigation experience that is simple, efficient, and accurate, enabling shoppers to get to their selected destination with ease. The maps were highly customized to incorporate Simon’s brand throughout every aspect. The maps were vector-based, enabling shoppers to pan, zoom, rotate, hover and click ensuring they can easily find what they’re looking for. Simon’s maps are maintained through automation and user-friendly tools. By integrating Mappedin’s CMS with Simon’s central CMS, the process of updating tenant and property information became seamless. Changes to Simon’s physical space such as renovations and maintenance can be updated through Mappedin’s easy-to-use editor tools.
运营影响
  • Simon Property Group was able to enhance the shopping experience for their customers.
  • The company was able to keep their mall maps up to date, making it easier for customers to find what they were looking for.
  • The integration of Mappedin’s CMS with Simon’s central CMS made the process of updating tenant and property information seamless.
数量效益
  • Mappedin’s solution was implemented in over 200 Simon mall locations.
  • The usage levels of the new interactive maps exceeded Simon's set targets.

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