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实例探究 > Increasing ROI by Replacing Outdated Legacy Solutions with Modern Technology

Increasing ROI by Replacing Outdated Legacy Solutions with Modern Technology

技术
  • 分析与建模 - 预测分析
  • 功能应用 - 远程监控系统
适用行业
  • 零售
适用功能
  • 商业运营
  • 销售与市场营销
用例
  • 零售店自动化
服务
  • 数据科学服务
  • 系统集成
挑战
The retailer was interested in replacing an outdated, legacy solution with more current technology. At stake was the sales support group’s credibility with regard to its internal traffic and conversion measurement initiative. In fact, the success of the program was tied to store personnel compensation and performance review. They needed to recommend the best possible technology, while still getting the most for their investment. The widely accepted and credible legacy solution meant switching vendors and raised questions about whether RetailNext could handle this global retailer’s volume.
关于客户
This RetailNext customer is an international specialty apparel and accessories company that operates over 2,000 stores globally, both in malls and in standalone stores, and has garnered a reputation for innovation in product, marketing, merchandising, and shopper experience.
解决方案
RetailNext replaced the legacy sensors at the entrances to three flagship locations, as well as added new dwell measurement sensors in targeted areas within the locations. From these sensors, RetailNext provided the retailer with accurate measurements of total traffic, the number of dwells in each targeted area, the average dwell time, dwell conversion vs. total store conversion, and average transaction value. Kinetic maps, an element lacking in the legacy solution, captured shopper movement throughout the store to give the retailer more insight into the path shoppers most commonly followed through its stores.
运营影响
  • Acting as a trusted partner and not just a vendor, RetailNext delivered insights with accuracy that were comparable or superior to the legacy solution.
  • RetailNext provided brand new insights to the retailer.
  • As a result of these new insights and increased returns on investment, the retailer replaced its legacy solution in all of its store locations with RetailNext’s comprehensive in-store analytics platform.
数量效益
  • The retailer operates over 2,000 stores globally.

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