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IoT in Retail: L’Occitane's Innovative Store Launch and Sampling Campaign
技术
- 基础设施即服务 (IaaS) - 云中间件与微服务
适用行业
- 消费品
- 零售
用例
- 零售店自动化
挑战
欧舒丹是一个足迹遍布全球的美容品牌,希望提高其位于摄政街的新旗舰店的知名度并增加商店的客流量。他们还旨在教育消费者了解该品牌独特的整体美容产品和定位。
关于客户
欧舒丹是一个享誉全球的美容品牌,提供富含普罗旺斯成分的感官天然美容产品。该品牌旨在为顾客在摄政街的旗舰店提供全面的美容服务和独特的体验。
解决方案
Ambient 开展了一项引人入胜的抽样活动来实现目标。该活动包括在伦敦塔举行的引人注目的特技表演,在那里升空了一个完全品牌化的热气球。伦敦通勤者可以获得该品牌最畅销的护手霜样品,并免费乘坐伦敦品牌出租车前往新店。商店周边地区还开展了进一步的样品活动,消费者将收到样品和小金钥匙。这些钥匙让消费者有机会参观商店,看看他们是否持有可以打开价值 250 英镑的美容礼篮的“魔法”钥匙。
运营影响
数量效益
相关案例.
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.