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MyTraffic > 实例探究 > ITICO F+B Investing in the right retail real estate
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ITICO F+B Investing in the right retail real estate

技术
  • 分析与建模 - 预测分析
  • 分析与建模 - 实时分析
适用行业
  • 食品与饮料
  • 零售
适用功能
  • 商业运营
  • 销售与市场营销
用例
  • 零售店自动化
  • 供应链可见性(SCV)
服务
  • 数据科学服务
挑战
ITICO F+B, the exclusive franchisee partner of The Halal Guys and Eggslut, is planning to expand these brands into the UK market. The plan is to have 20 restaurants up and running for each company over the next five years. One of the main challenges faced by the company was not having the right tools and data needed to understand the market and, in turn, use that information to invest in the right commercial properties. The company believes that real estate is a retailer’s most expensive investment and the return on investment after opening a new restaurant largely depends on the location of the property.
关于客户
ITICO F+B is the exclusive franchisee partner of the iconic restaurant franchise, The Halal Guys and Eggslut. The Halal Guys began in 1990 when the three founding partners opened up a hot dog cart in New York City. They soon realised the rising demand for Halal food from cab drivers around the city and adapted their product offering to include their famous platter of chicken and gyro rice. Eggslut, founded in 2011, has transformed eggs, an everyday breakfast staple, by infusing them with cutting-edge culinary techniques and top-of-the-line ingredients. Eggslut has locations all over Los Angeles, California and in Las Vegas, Nevada. They’ve also opened an international location in Beirut, Lebanon. Now, both The Halal Guys and Eggslut are planning their expansion into the UK and are relying on ITICO F+B to help them break into the market.
解决方案
ITICO F+B relies on Geoblink’s Location Intelligence platform to ensure The Halal Guys and Eggslut’s international success. The platform is used to study demographic data visually and intuitively on a map. The company evaluates the market dynamics surrounding a potential restaurant location and looks to see if the catchment area has the right population density, disposable income and education levels. They also compare how those key demographics vary between daytime and nighttime. ITICO F+B also uses footfall traffic data during the site selection process. The company tracks other restaurant retailers’ movements in order to open in locations where “like” brands are present. Once they have an address for the location, they can generate a report and send it to the franchise brands and their partners to get their input before moving forward.
运营影响
  • Geoblink’s Location Intelligence platform has incrementally sped up the site selection process for ITICO F+B. The company now looks at more than 200 locations in half the time it took them to look at the initial 30 to 40 sites.
  • Geoblink has also helped ITICO F+B to protect the company by finding the right sites at the right price points, avoiding bad real estate investments that could be “massively detrimental” to the business.
数量效益
  • The company now looks at more than 200 locations in half the time it took them to look at the initial 30 to 40 sites.

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