下载PDF
Text > 实例探究 > Jerome’s Furniture sees 10x times better conversion after implementing LiveChat
Text Logo

Jerome’s Furniture sees 10x times better conversion after implementing LiveChat

适用行业
  • 零售
适用功能
  • 销售与市场营销
服务
  • 软件设计与工程服务
挑战
Jerome’s Furniture, one of the largest furniture retailers in Southern California, wanted to improve their customer engagement and experience. With 75% of their customers visiting their website to find new furniture, the company saw the need to reach out to their customers online. They wanted to answer customer queries right at the time they were doing research. The company aimed to see a lift in online conversions in both Ecommerce sales, and non ecommerce conversions like ‘Click to call’ or ‘Click to get Directions’.
关于客户
Jerome’s Furniture is one of the largest furniture retailers in Southern California. Founded in 1954, the company has shops in twelve locations, including San Diego and Los Angeles area. The company is known for its very fair approach to business: they keep the same, low prices on their furniture and mattresses. When typical businesses offer low prices during select time periods only, Jerome’s keeps the prices low all year round. According to Scott Perry, Director of Ecommerce at Jerome’s Furniture, 75% of their customers come to their website to find a new piece of furniture.
解决方案
To improve customer engagement and experience, Jerome’s Furniture implemented LiveChat. The company’s LiveChat is manned by 2-4 agents, seven days a week. Customers can come to the Jerome’s website any time between 7AM and 11PM to ask questions and get advice on buying furniture. All agents chat with customers from stores while also attending to on-site sales activities. Staying on premises allows the agents to quickly provide undecided customers with additional photos of particular pieces of furniture via the LiveChat iOS and Android apps. A quick photo from an agent helps to dispel any doubts a customer might have and opens up the road to a sale.
运营影响
  • The company saw a huge increase in the conversion rates after a customer has accessed their chat.
  • Customers who used chat are 10 times more likely to make a purchase than those that didn’t.
  • Non-ecommerce conversions for their ‘Click to call’ and ‘Get directions’ also went up by a huge margin, contributing to even more sales.
数量效益
  • 1000% increase in conversion rate for customers who used their live chat versus visitors that did not engage in chat.

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.