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Freshworks > 实例探究 > 改善客户服务和便利性:KaafMeem 通过 Freshchat 和 WhatsApp 取得成功
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Kaafmeem Enhances Customer Operations with Freshchat and WhatsApp Integration

适用行业
  • 服装
  • 电子商务
适用功能
  • 销售与市场营销
用例
  • 时间敏感网络
服务
  • 培训
挑战
KaafMeem 是一家总部位于沙特的时尚电子商务公司,希望改善客户服务,让购物体验更加无缝和便捷。
关于客户
KaafMeem 是沙特阿拉伯流行的高级时尚头巾、长袍和其他配饰品牌。他们已为超过 20,000 名客户提供服务,其中 40% 是回头客。
解决方案
KaafMeem 在其网站上实施了 Freshchat 小部件,以便与客户支持团队进行实时对话。他们还允许客户通过 Freshchat 使用 WhatsApp Business API 通过 WhatsApp 与他们联系。
运营影响
  • The implementation of Freshchat and WhatsApp as customer engagement channels has significantly transformed KaafMeem's customer service operations. Messaging has overtaken email and direct phone to become their most important customer support channel. The integration of these platforms has not only made communication more convenient for customers but also for the agents who found the Freshchat interface familiar and easy to use. The ability to identify the customer and their history of transactions and conversations inside Freshchat has enabled the support team to deliver more contextual and effective support experiences. This has helped them build relationships with customers, contributing to a higher CSAT score.

数量效益
  • Almost 85% of all customer conversations started occurring on chat, of which 30% were from the WhatsApp channel.

  • The first response time was reduced from 1 hour 12 mins on average to under a minute with Freshchat.

  • The CSAT score increased to 4.7 after the implementation of Freshchat.

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