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Keeping Information Fresh at Utz Quality Foods
技术
- 分析与建模 - 实时分析
适用行业
- 食品与饮料
适用功能
- 物流运输
- 销售与市场营销
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 数据科学服务
挑战
Utz Quality Foods, a snack food company, faced the challenge of keeping decision-makers informed of sales and distribution information, obtained daily from a widely dispersed sales force. The company operates on a Direct Store Delivery business model, marketing its products to stores and supermarkets in the mid-Atlantic United States. Utz also distributes snack food products that it buys from companies like ConAgra Foods. The company needed a system that allows managers to quickly gather and analyze current sales and distribution information.
关于客户
Utz Quality Foods, Inc. is a national player in the consumer packaged goods industry, servicing large retail customers like Sam’s Club and Costco as well as major supermarket chains. The company coordinates sales and production of over 20,000 pounds of potato chips every hour, and manages more than 700 plus delivery routes to 30,000 stores. The Hanover, Pennsylvania-based company operates on a Direct Store Delivery business model, marketing its products to stores and supermarkets in the mid-Atlantic United States. Utz also distributes snack food products that it buys from companies like ConAgra Foods.
解决方案
Utz Quality Foods harnessed the power of BI to create a Web-based system that generates reports based on data gathered from hand-held devices in the field, so managers can quickly access and analyze timely information. The company uses WebFOCUS to coordinate the timing among its production, marketing, sales, and distribution operations. WebFOCUS is at the heart of a system called UtzFOCUS, which allows managers to quickly gather and analyze current sales and distribution information. Authorized users can determine how much of a certain product is selling on any given day, how much was sold into a particular store or chain, at what price, and in response to what promotions.
运营影响
数量效益
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