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Vonage > 实例探究 > Kickstarter 通过实时社区参与增强众筹
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Kickstarter Enhances Real-time Community Engagement with Vonage

技术
  • 平台即服务 (PaaS) - 应用开发平台
  • 传感器 - 相机/视频系统
适用行业
  • 建筑物
  • 水泥
用例
  • 楼宇自动化与控制
  • 实时定位系统 (RTLS)
服务
  • 系统集成
挑战
Kickstarter 需要一种新的方式来连接创作者及其潜在支持者,以便成为一个更加个性化和有效的众筹平台。
关于客户
Kickstarter 是全球最大的创意项目众筹平台。通过将艺术家、音乐家、电影制作人、设计师和其他创作者与支持者社区联系起来,Kickstarter 帮助人们找到将新想法变为现实所需的资源和支持。
解决方案
利用 Vonage 的实时交互式视频技术,Kickstarter Live 允许创作者从任何地方向潜在支持者的观众进行广播,这些观众可以直接与他们互动。
运营影响
  • The implementation of Vonage's live video technology into Kickstarter's platform has significantly enhanced the experience for both creators and backers. It has fostered trust, transparency, and community engagement, key elements for a thriving platform like Kickstarter’s. The live video feature allows creators and backers to come together and engage in real-time, providing a glimpse into the creative process and building a stronger bond between users. The rich, authentic community engagement brought to life by live video has delivered outstanding results. With live video running seamlessly on the Vonage platform, the Kickstarter team can focus on serving its global community of creators and bringing thousands of creative projects to life.
数量效益
  • Creators who use Kickstarter Live experience more than double the average success rate.
  • After launching Kickstarter Live, creators who used it enjoyed a 74% success rate, more than double the average at the time.
  • Since launching in 2009, 13 million people from every continent on earth have backed a Kickstarter project.

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