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Iris > 实例探究 > SG50:重建您的记忆 - 乐高在新加坡的成功活动
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LEGO's Innovative IoT Strategy: Rebuilding Singapore's Memories

适用行业
  • 城市与自治市
用例
  • 智慧城市运营
挑战
为了纪念新加坡建国五十周年,乐高希望开展一场反映城市发展并与当地社区互动的活动。
关于客户
客户乐高是一家知名玩具公司,专门生产乐高积木和套装。他们希望发起一项活动来庆祝新加坡建国五十周年并与当地社区互动。
解决方案
乐高邀请六岁的孩子使用乐高积木重建新加坡的未来愿景。孩子们的创作展示了他们的梦想城市,并强调了公园、住宅和家庭的重要性。
运营影响
  • The campaign was a resounding success, not only in terms of the quantitative benefits achieved but also in terms of the qualitative impact it had. It allowed LEGO to engage with the local community in a meaningful way, fostering a sense of nostalgia and national pride. The campaign also provided a platform for the younger generation to express their vision for the future, bringing families closer together. It showcased LEGO's commitment to fostering creativity and imagination in children, reinforcing the brand's image and values. The campaign's success also demonstrated the effectiveness of LEGO's innovative marketing strategies, setting a benchmark for future campaigns.
数量效益
  • Achieved highest sales ever recorded in Singapore
  • Generated 2 million in PR coverage
  • Received 500,000 video views

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