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Leveraging IoT for Enhanced Network Visibility: A Gigamon Case Study
适用行业
- 石油和天然气
适用功能
- 质量保证
- 销售与市场营销
用例
- 供应链可见性(SCV)
- 视觉质量检测
服务
- 测试与认证
挑战
如果人们访问您的网站并且不了解您所做的事情，他们就会离开并转向竞争对手。我们确实需要进行正确的对话，以帮助人们快速了解我们所做的事情，因为我们提供的是一个复杂的解决方案。我们知道，对访客产生直接影响的直接对话将帮助我们，不仅可以教育和吸引买家，而且可以更具战略性并更快地影响管道时间。
关于客户
Gigamon 是一种网络可视性和监控解决方案，可为所有传输中的数据提供统一的网络可视性和分析。他们的业务遍布全球，在亚太地区、法国、德国、英国和美国设有业务开发代表 (BDR)。他们的目标受众包括已经完成研究并正在寻求无缝、快速体验的网站访问者。
解决方案
Gigamon 部署 Drift 时考虑到了一些重大目标：第一年就受到 Drift 影响的 90 个机会和 450 万美元的管道。他们使用 Drift 的专业服务来设置和管理剧本，并利用 Drift 机器人实现始终在线的参与。他们还使用 Drift 预订现场活动中的演示和会议，并快速跟踪用户以加速渠道的中间阶段。通过 Drift 获得的销售线索质量高于其他渠道，从而实现更高效的销售流程。
运营影响
数量效益
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