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Leveraging IoT for Real Estate: A Case Study on idealista's Property Investment Analysis
适用行业
- 建筑物
适用功能
- 采购
挑战
Idealista 是一个在线房地产平台，面临着了解其网络流量趋势和模式的挑战。该公司注意到，西班牙沿海房产列表的网络流量中有 19% 来自外国人，其余 81% 来自国内受众。西班牙流行的口号“sol y playa en España（西班牙的阳光和海滩）”吸引着世界各地的人们到伊比利亚半岛投资房地产。 Idealista 希望更深入地研究这些数据，以识别有趣的趋势，并更直观地了解受众的偏好和行为。
关于客户
Idealista 是在线房地产平台的领先运营商。该公司为买家和卖家提供全面的服务，提供有价值的信息来协助他们进行房产买卖过程。除此之外，idealista还提供有关房地产市场和抵押贷款的新闻。该公司的平台吸引了多元化的受众，其中包括大量有兴趣投资西班牙海岸房地产的外国人。 Idealista 致力于了解受众的偏好和行为，以更好地满足他们的需求并识别潜在的市场趋势。
解决方案
为了应对这一挑战，idealista 求助于 CARTO，这是一个以其地理空间分析功能而闻名的平台。该公司使用 CARTO 来分析其网络流量数据，重点关注其房产列表访问者的国籍。这使他们能够确定哪些国籍最有兴趣在西班牙购买或租赁沿海房屋。 CARTO 地理空间分析工具的使用为 Idealista 提供了数据的可视化表示，使公司内的非技术业务分析师更容易理解和解释结果。该解决方案不仅帮助idealista更好地了解他们的受众，而且使他们能够识别房地产市场的潜在趋势和机会。
运营影响
数量效益
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