Leveraging IoT in Recruitment: A Case Study on NTIATIVE's Growth with Connected Recruiting Automations

The implementation of Bullhorn Automation has significantly improved NTIATIVE's operational efficiency. The automations have touched almost every phase of the Connected Recruiting life cycle, from attracting and engaging talent to onboarding and nurturing relationships. The company has been able to differentiate itself by sourcing candidates from unique places and incorporating automations into their processes. The GDPR campaign has helped them clean their database and remain compliant, while the automated referral program has allowed them to tap into a pool of potential candidates who were not initially chosen for roles. The company has also been able to secure valuable feedback from candidates and clients through automated surveys and reviews.

NTIATIVE spent $1,500 on a Facebook campaign and generated 500 leads on potential candidates.

The company sent a GDPR campaign to a database of 20,000 candidates, segmenting them based on their responses.

NTIATIVE's Google Business Profile reviews increased from 20 to 97 within a year.