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Lieferando Streamlines Marketing and Sales Activities with datapine
技术
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
适用行业
- 食品与饮料
适用功能
- 销售与市场营销
用例
- 质量预测分析
- 实时定位系统 (RTLS)
服务
- 数据科学服务
挑战
Lieferando 是一家在线订餐服务公司，在实时整合营销和销售数据方面面临挑战。他们需要优化营销活动，全面了解整个客户生命周期。要求包括实时自助访问信息、企业级 BI 功能（用于多维分析）以及较低的实施时间和成本。
关于客户
Lieferando 是一家国际运营的在线订餐服务公司。作为外卖集团的一部分，该公司在全球拥有 400 多名员工。该公司的使命是为客户提供一种快速简便的方式来获取他们喜欢的食物。Lieferando 总部位于德国柏林，从事市场行业。该公司正在寻找一种解决方案，帮助他们实时整合营销和销售数据，优化营销活动，并提供整个客户生命周期的全面视图。
解决方案
Lieferando 实施了 datapine，这是一种商业智能和数据分析解决方案。这为他们提供了实时、自助式的信息访问和企业级 BI 功能，可用于多维分析。该解决方案实施的时间和成本都很低。借助 datapine，Lieferando 能够创建实时仪表板，通过定制的关键绩效指标来监控所有主要业务运营。这使他们能够立即对变化采取行动，并在新业务挑战出现时更好地适应这些挑战，而不是等到几周甚至几个月后。每位员工都可以独立生成他们需要的所有见解，而无需请求报告并等待数小时才能收到 IT 部门的结果。
运营影响
相关案例.
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