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Lotus’s Boosts Sales Through Digital Channels Using API-Led Integration
技术
- 应用基础设施与中间件 - 数据交换与集成
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 零售
- 电信
适用功能
- 销售与市场营销
- 仓库和库存管理
用例
- 库存管理
- 拣选/分拣/定位
服务
- 云规划/设计/实施服务
- 系统集成
挑战
Lotus 需要 360 度全方位了解其运营和客户,但由于多个不同的系统和数据源,访问分散的数据很困难。
关于客户
Lotus's 是一个零售品牌,在泰国和马来西亚拥有超过 2,500 家门店,目标是通过全渠道战略在 2 年内将销售额翻一番。
解决方案
Lotus 实施了 Salesforce Customer 360 和 MuleSoft Anypoint Platform 来集成系统并解锁新数字销售渠道的数据。
运营影响
数量效益
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